Tot funcionant al 100% i amb Looker

2026-04-13 20:26:14 +02:00
parent cd9633dfab
commit 9dfbe7b1be
46 changed files with 4164 additions and 406 deletions
@@ -0,0 +1,75 @@
+RESUM
+A1: Metrica
+B1: Valor
+A2: Sessions uniques
+B2: =COUNTUNIQUE(FILTER(EVENTS!J2:J,EVENTS!J2:J<>""))
+A3: Page views
+B3: =COUNTIF(EVENTS!B:B,"page_view")
+A4: Veure gran
+B4: =COUNTIF(EVENTS!B:B,"view_large")
+A5: Clicks WhatsApp
+B5: =COUNTIF(EVENTS!B:B,"whatsapp_click")
+A6: Clicks Comprar
+B6: =COUNTIF(EVENTS!B:B,"buy_click")
+A7: Checkout submit
+B7: =COUNTIF(EVENTS!B:B,"checkout_submit")
+A8: Compres pagades
+B8: =COUNTIF(EVENTS!B:B,"payment_success")
+A9: CTR comprar
+B9: =IF(B3=0,0,B6/B3)
+A10: Checkout rate
+B10: =IF(B6=0,0,B7/B6)
+A11: Conversio final
+B11: =IF(B3=0,0,B8/B3)
+A12: Checkout -> paid
+B12: =IF(B7=0,0,B8/B7)
+A13: Facturacio
+B13: =IFERROR(SUM(FILTER(ORDERS!I2:I,ORDERS!J2:J="paid")),0)
+A14: Ticket mitja
+B14: =IF(B8=0,0,B13/B8)
+
+FUNNEL
+A1: Pas
+B1: Valor
+C1: Ratio vs pas anterior
+A2: page_view
+B2: =COUNTIF(EVENTS!B:B,"page_view")
+C2:
+A3: buy_click
+B3: =COUNTIF(EVENTS!B:B,"buy_click")
+C3: =IF(B2=0,0,B3/B2)
+A4: checkout_submit
+B4: =COUNTIF(EVENTS!B:B,"checkout_submit")
+C4: =IF(B3=0,0,B4/B3)
+A5: payment_success
+B5: =COUNTIF(EVENTS!B:B,"payment_success")
+C5: =IF(B4=0,0,B5/B4)
+
+TOP_MODELS
+A1: product_code
+B1: view_large
+C1: whatsapp_clicks
+D1: buy_clicks
+E1: checkout_submit
+F1: payment_success
+G1: conversion_rate
+H1: revenue
+A2: =SORT(UNIQUE(FILTER(EVENTS!C2:C,EVENTS!C2:C<>"")))
+B2: =ARRAYFORMULA(IF(A2:A="","",COUNTIFS(EVENTS!C:C,A2:A,EVENTS!B:B,"view_large")))
+C2: =ARRAYFORMULA(IF(A2:A="","",COUNTIFS(EVENTS!C:C,A2:A,EVENTS!B:B,"whatsapp_click")))
+D2: =ARRAYFORMULA(IF(A2:A="","",COUNTIFS(EVENTS!C:C,A2:A,EVENTS!B:B,"buy_click")))
+E2: =ARRAYFORMULA(IF(A2:A="","",COUNTIFS(EVENTS!C:C,A2:A,EVENTS!B:B,"checkout_submit")))
+F2: =ARRAYFORMULA(IF(A2:A="","",COUNTIFS(EVENTS!C:C,A2:A,EVENTS!B:B,"payment_success")))
+G2: =ARRAYFORMULA(IF(A2:A="","",IF(D2:D=0,0,F2:F/D2:D)))
+H2: =ARRAYFORMULA(IF(A2:A="","",SUMIF(ORDERS!D:D,A2:A,ORDERS!I:I)))
+
+FILTERS
+A1: filter_key
+B1: uses
+A2: =SORT(UNIQUE(FILTER(EVENTS!C2:C,EVENTS!B2:B="filter_use",EVENTS!C2:C<>"")))
+B2: =ARRAYFORMULA(IF(A2:A="","",COUNTIFS(EVENTS!B:B,"filter_use",EVENTS!C:C,A2:A)))
+
+Notes
+- Si el teu Google Sheets et dona error de sintaxi, substitueix les comes "," per punt i coma ";".
+- Formata B9:B12, C3:C5 i G2:G com a percentatge.
+- Formata B13:B14 i H2:H com a moneda EUR.